Balsam Hill: Seasonal Guide
Created a copy guide that gave a 4-month campaign a consistent voice.
Balsam Hill Inter'l: Campaign
Crafted a consistent voice for one of our most important customer segments.
Treetopia: Brand Guide
Crafted a consistent voice for one of our most important customer segments.
Shutterfly: Segmentation Guide
Crafted a consistent voice for one of our most important customer segments.
Balsam Hill: Awareness Ad
Turned Christmas tree loyalty into spring collection awareness through copy.
Balsam Hill Inter'l: Targeted Ad
Carried the brand voice from script to screen across five international markets.
Walmart: In-app Inspiration
Oversaw copy that made the Walmart app's in-store benefits land in seconds.
JATO Aviation: Website
Built a brand voice that earned the trust of pilots and aviation enthusiasts.
Balsam Hill: US Homepage
Wrote and oversaw homepage copy built to convert, refresh after refresh.
Balsam Hill: UK Homepage
Translated brand voice to the social feed: warm, relevant, and scroll-stopping.
Shutterfly: Social Post
Translated brand voice to the social feed: warm, relevant, and scroll-stopping.
Shutterfly: Homepage Redesign
Led content strategy for a homepage redesign with UX at the center.
JATO Aviation: Brochure
JATO Aviation offers custom pilot training and advanced aviation resources for serious pilots.