Walmart: Apple Hero Takeover

Digital
Written By Dawn Mercado

I shaped copy for our first-ever Homepage Hero takeover: the Apple MacBook Air (M1) launch. It drove 4,000+ units on Day 1 against a 2,000-unit forecast: a 2x overperformance. All other customer segments were served a spring style story my team and I developed with Fashion.

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Version 1: Apple Hero Takeover

 

Version 2: Fashion Focused Hero

Dawn Mercado
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