Balsam Hill Inter'l: Targeted Ad

Media
Written By Dawn Mercado

Biennially, I copyedited the off-screen script, visual copy, and end slate for Balsam Hill's TV commercial, ensuring the copy reflected the brand's evolving tone and voice. From there, I oversaw localization and transcreation for audiences in five countries: US, UK, Australia, Germany, and France.

Piece
TV Commercial

Dawn Mercado
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