Dawn Mercado 6/7/26 Dawn Mercado 6/7/26

Balsam Hill: Seasonal Guide

Created a copy guide that gave a 4-month campaign a consistent voice.

Dawn Mercado 6/7/26 Dawn Mercado 6/7/26

Balsam Hill Inter'l: Campaign

Crafted a consistent voice for one of our most important customer segments.

Dawn Mercado 6/7/26 Dawn Mercado 6/7/26

Crafted a consistent voice for one of our most important customer segments.

Dawn Mercado 6/7/26 Dawn Mercado 6/7/26

Crafted a consistent voice for one of our most important customer segments.

Dawn Mercado 6/7/26 Dawn Mercado 6/7/26

Gave teams summer copy options to ensure brand consistency.