Brought colorful brand personality to targeted audience.

Evolved brand to be more emotive, more customer-centric, more intentional.

Evolved brand to be more emotive, more customer-centric, more intentional.

Evolved brand to be more emotive, more customer-centric, more intentional.

Concepted a holiday campaign and wrote the copy that brought it home.

CRM was a major revenue driver at Balsam Brands, and Balsam Hill

CRM was a major revenue driver at Balsam Brands, and Balsam Hill

Played key roll evolving tone and voice.

Inspired new subscribers to get started.

Partnered with the happiest place on Earth.

Wrote to a 45-50% net revenue result.