Shutterfly: Art Library Intro.
As lead CRM copywriter at Shutterfly, I wrote to a 45–50% net revenue result for the channel, concepting every batch and trigger email from scratch, even within established campaigns.
When we launched Art Library, the email had to do two things at once: make the service feel effortless and show the full breadth of what was available. Done and done.
Piece
Batch Email
