Created a copy guide that gave a 4-month campaign a consistent voice.

Crafted a consistent voice for one of our most important customer segments.

Turned Christmas tree loyalty into spring collection awareness through copy.

Carried the brand voice from script to screen across five international markets.

Wrote and oversaw homepage copy built to convert, refresh after refresh.

Translated brand voice to the social feed: warm, relevant, and scroll-stopping.

Evolved brand to be more emotive, more customer-centric, more intentional.

Evolved brand to be more emotive, more customer-centric, more intentional.

Concepted a holiday campaign and wrote the copy that brought it home.

CRM was a major revenue driver at Balsam Brands, and Balsam Hill

CRM was a major revenue driver at Balsam Brands, and Balsam Hill