Brand Samples
Evolve brands and migrate sister brands? Yes, I’ve done that, and I’ve concepted for various seasonal, sale, segment, and international campaigns. Let’s get into a few of them.
Shutterfly
I teamed up with Design on this summer campaign concept, helping to ensure brand consistency for key promotions across channels and providing several copy options for each branded sale.
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Seasonal Sales Guidance (excerpt)
Shutterfly
I helped concept and write a targeted segment guidance for new moms, providing a consistent tone and copy options to ensure brand consistency at every touchpoint.
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Targeted Segment Guidance (excerpt)
Treetopia
I evolved Treetopia’s brand tone and voice and collaborated with Design to develop a brand guidance for internal and external use.
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Brand Guidelines (excerpt)
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Balsam Hill
To educate our international customers about the Balsam Hill Difference, we crafted a 3-5 year campaign. My overarching and value-prop copy helped drive a 95% yearly increase in net revenue.
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Seasonal Campaign Style Guide (excerpt)
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Balsam Hill
This seasonal campaign was created to stretch over four months. My team and I provided multiple headline and sub-copy options to ensure consistency across channels and drive times.
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Seasonal Campaign Style Guide (excerpt)
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