Copy Manager · Brand Voice · Team Leadership
Shaping copy.
Evolving brands.
Developing teams who deliver.
20+ years writing and leading copy for Fortune #1 and global brands — from agency to in-house, startup to enterprise.
1B+
Daily visits to Walmart.com homepage
2x
Day 1 Apple launch sales vs. forecast
20+
Years shaping copy and leading teams
67%
YoY revenue growth
at Balsam Brands
Featured brands.
HOMEPAGE • TONE & VOICE • CRM
HOMEPAGE • TONE & VOICE • CRM
Email · Print · Brand · Media · International
Email · Print · Brand · Media · International
Brand · CRM · 9 brands
Brand · CRM · 9 brands
BRANDS I’VE SHAPED
"I write copy that moves people — and build the teams that make it happen."
Over 20 years in agencies and in-house, writing and leading copy for global and Fortune #1 brands. From Walmart's homepage to Balsam Hill's international campaigns to nine Shutterfly brands to co-founding Glass Sky from scratch — I bring the ability to write at a high level while seeing the full strategic picture.