Copy Manager · Brand Voice · Team Leadership

Shaping copy.
Evolving brands.
Developing teams who deliver.

20+ years writing and leading copy for Fortune #1 and global brands — from agency to in-house, startup to enterprise.

1B+

Daily visits to Walmart.com homepage

2x

Day 1 Apple launch sales vs. forecast

20+

Years shaping copy and leading teams

67%

YoY revenue growth
at Balsam Brands

Featured brands.

Walmart logo with black text and yellow starburst symbol.


HOMEPAGE • TONE & VOICE • CRM

VIEW WORK →

Logo for Treetopia featuring the brand name with a snow globe containing a pink Christmas tree.


HOMEPAGE • TONE & VOICE • CRM

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Balsam Hill logo with white text and trees on a black background.


Email · Print · Brand · Media · International

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Logo for Jato Aviation featuring an airplane flying over a stylized globe with rings.


Email · Print · Brand · Media · International

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Shutterfly logo in white text on a black background.


Brand · CRM · 9 brands

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Thos. Baker logo in blue and white


Brand · CRM · 9 brands

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BRANDS I’VE SHAPED

Dawn Mercado with shoulder-length light brown hair, wearing a beige sweater and a necklace, posing with her arms crossed against a neutral background.

"I write copy that moves people — and build the teams that make it happen."

Over 20 years in agencies and in-house, writing and leading copy for global and Fortune #1 brands. From Walmart's homepage to Balsam Hill's international campaigns to nine Shutterfly brands to co-founding Glass Sky from scratch — I bring the ability to write at a high level while seeing the full strategic picture.

ABOUT DAWN

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer